How to Measure ROI for Social Media Marketing

Measuring an accurate return on investment for each business operation is quite necessary as it gives businesses an idea about how successful their strategies are and how effective their processes are. Measuring an accurate ROI for social media marketing is complex and difficult, and due to this very reason many eCommerce sellers hesitate to initiate such a strategy. However, through the following metrics, you can measure the ROI of your social media marketing efforts up to a certain limit.    

Referring domains or traffic sources

When you are selling on eBay, Amazon or Etsy, you don't have access to the information about how the customer found the product they were looking for even though the marketplaces have that information. But you can definitely learn how your customers visited your store or item pages if you are selling on eBay or Etsy. This is called referring traffic or traffic source.

If you are selling on eBay store, traffic reports will be included in your subscription price. From this report, you will know from where your customers came, i.e., if they found you through eBay search or through your Facebook page.

Amazon doesn't offer traffic source information to merchants, but merchants do have access to total traffic per item data.

Followers

You can gauge the success of your social media presence by monitoring the number of followers you have. As your following grows, so does your influence. Initially your followers may just consist of people who know you but as you continue to share interesting and informative content, interested people too will start following you.

Approval

When you get a "Like" on Facebook and Pinterest, a "Heart" on Instagram, a "+1" on Google+, and a "Favorite" on Twitter, it means your content is being liked by the readers and they are approving it. Monitor how many of your posts garner approval and study the trend of the most liked posts. This will help you understand what's working for you and what's not.
 
Comments

On social media platforms, readers have an option to offer their comment. Whenever the readers come across interesting content, they tend to comment or reply. Monitor and measure how many comments and replies your content is receiving.

Shares, retweets and repins

Whenever the readers like your content, they will share it, retweet it and repin it on various platforms. This simply means that your content is being shared without any cost or effort from your side, and this is the best feature of social networks. So always aim to create the type of content that the users would like to rebroadcast on their own without any prodding.

While monitoring shares, retweets and repins, do understand getting likes, shares or comments on every post is impossible. If a post doesn't get any interest from the users, try posting similar content at a different time of the day and gauge its success. If it doesn't seem to be working, it's better to avoid such content in the future.

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Top 10 Features For eCommerce Websites

Although mobile websites and apps are gaining popularity, eCommerce websites are still in vogue. Focusing on an effective website would be definitely beneficial for any business in the long run. Following are the Top Ten eCommerce Features that any eCommerce website should have to reach and engage its target audience.

1.Branding: Have your logo and tag line in the front and center. The features and content of the website should revolve around the logo, making visitors aware of your brand and business.

2.Focus: Clutter free websites are always attractive and soothing on eyes. Update only relevant and helpful information and sections on the website. Too much of fluff is not very amusing or entertaining for visitors.

3.Attractive images: This is the age of clarity and transparency, specially when it comes to eCommerce websites. You need to have multiple images for all your products. Also, make sure those images are of high resolution for better visitors' interest.

4.Videos: The latest fad is to have demo videos of the products. If you can't mange to have a demo video, upload videos of user guides and videos about your customer reviews.

5.Easy search: User-friendliness is key to success. Let your customers easily find the products they are looking for through simple and effective search options. Having a huge search bar at the top of all the pages is a good idea. You can also keep a button for advanced search along with the regular search option.

6.Easy login and checkout: Garner customers' loyalty by giving them easy access to their accounts. Make the checkout process quick and painless. Also, reassure the customers about the security of their personal and financial data.

7.Free offers: Customers love free stuff. Always have something free for your customers. It could be free gift, shipping or something similar.

8.Clearance section: Do away with your old products or clear the overflowing stock by having a separate clearance section. You can also offer cheaper alternatives in this section, drawing a wider section of audience.

9.Information: Customers like to make informed decisions. Have a news section, broadcasting the latest happenings of your industry.

10.Personal touch: Customers love to feel human connection even if they are buying online. Put up your team's information in a friendly manner, encouraging your visitors to connect with them.

We’re here to answer any questions you may have or give you information on how we can help grow your eBusiness!

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Why Choose us for Amazon Webstore?

Amazon stands for genuineness and trust.

(1) We want you to succeed.

We earning more than 60% of our new business from referrals, we want you to succeed. That is our goal for you. We have been creating a reputation for outstanding web service (and results) in Kaushalam.Inc for almost 5 years of professional experience and they are highly qualified to tackle any kind of developments issue.

(2) We promise…

Based on your Requirement, audience, and budget, we promise to keep up with the growing trends, ever-changing technology, and make sophisticated recommendations for your online success.

(3) We treat clients like partners.

Part of the success is our process and quality. The other part is that we build partnerships with our clients. We understand that loyalty is tough to come by, so we work extra hard to earn your trust and keep your business. We will demonstrate results, provide superior service, and always consider your best interest.

Please call us to understand how we can help you with your Amazon Webstore.

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Does Your Business Needs Custom Software Development?

To operate your eCommerce business smoothly without any problem, you can use several solutions. These solutions can help you manage each and every facet of your business, including order management, inventory management and much more. While choosing the solutions for your business, you have two options: you can either opt for off-the-shelf solutions that you just need to install, or you can opt for custom solutions.

Custom solutions are those solutions which are tailored specifically for your business. So if you have unique business model, it’s always better to go for custom software development.

Some of the benefits of custom software development services are as follows:

• Tailor made solution that perfectly fit your business
• Better effectiveness as it’s specifically made for you
• Highly cost effective in the long run
• Streamlines your business operations

If you are looking to create custom software for your business operations, you can contact Kaushalam. Kaushalam is a mid-sized ecommerce company – small enough to devote individual attention for your unique business needs, and large enough to undertake any project of any size.

Kaushalam just doesn’t offer standard products. It will first understand your business needs and then offer you the products that best suit your needs.

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How to Take Advantage of Inventory Management System?

Having stock full has its own advantages. No doubt, you’ll be able to ship orders quickly, but that’s not the end of the story. Some of the other incredible benefits of inventory management include:

1] Offering items on discounts: You will be able to offer products on discounted rates by manipulating your shipping prices and by offering special promotions. Besides this, you can even chart out your sales strategy more effectively for the products that need more marketing and promotion, and for the products that can be sold off off-hand.

2] Trading dead inventory at special prices: Of course dead (obselete) inventory should be done away with. You need to sell off those non-popular products lying in your warehouse at special prices and make some money out of it.

3] Replacing non-profitable items – If there are items in your stock which you know for sure won’t yield you the desired profits, negotiate with manufacturer and get them replaced with those that are more popular, the ones which will fetch you better returns.

4] Surplus stock of popular products – Ensure that your popular products are never out of stock. Take regular updates on them. Contact and arrange for more in case their levels are low.

5] Inventory software for real-time changes – Employing inventory software will give you direct access to the warehouse dealings. In fact, you will be able to make real-time changes in items and sizes.

If you really want to organize your e-business by cutting down on all the unnecessary expenditures and streamlining your shipping processes, then inventory management is a must. An effective inventory management system will go a long way in nurturing customer-client relationship. Without fail.

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The Dropshipping – a Very Common eCommerce Practice

You know what is dropshipping? A practice of drop shipping is referred to sell products through websites, without having anything in stock. This is a very common practice in global eCommerce and legally allowed in Brazil and worldwide. 

The customer enters the web page, which is a standard eCommerce. Choose your product, type of freight, pay with credit cards and awaits the arrival of the order. At the other end, there is a retailer that has a distribution center for order delivery. There are, in most cases, a single individual who, upon receiving the payment for the purchase, does the product order to a merchant anywhere in the world, paying a much lower price than that charged the customer. In this trade model, the supplier ships the product directly to the end customer, without the site acts as a mediator. eBay and Amazon Webstore are most suitable and provide easy to manage module for Drop-shipping.

The line that separates the practice of illegality is fragile. Drop-shipping in Brazil is allowable if the site is in fact a business and makes it clear to the customer that the product is not physically available in stock and they will still be ordered from supplier, which, in turn, will be responsible for delivery. I.e., will be subject to long delays not only depend on the availability of the product, such as transport from the home country (usually China or United States) - and still subject to charges levied by the IRS.

The difficulty is that the above circumstances hardly reflect reality. Website owners in drop-shipping are almost the folks who make money by taking advantage of a loophole in the law. They have no way to tax this activity because, with few exceptions, the sites are not registered as companies, nor have CNPJ. Their owners receive payments via credit card operators through CNPJ third party websites or payments such as PayPal The irregularity is mainly in the concealment of the identity of the supplier and in the attempt to tax elusion - in particular the Tax on Services (ISS) and the Tax on Circulation of Goods and Services (ICMS). Vendors profit calculated by the difference between the price paid by the consumer and the amount disbursed to pay supplier - and have no control over the products that are sent to customers.

From the consumers’ point of view, the question is How to protect themselves and avoid such situations.

Let’s check out these simple tips that can help customers become more responsive.

1. Search the site name: This tip is especially good for those who make purchases online and do not know whether to trust the store. Talk to people who have already bought that site and see if the company delivers what it promises, either with time or product quality. Look for the name of the site in search engines like Google, and then do a search for the domain name. The results of both surveys can give you a clue as to what other people have said about the site.
2. Look for an author or his popularity: If the author of the site cannot be contacted or there is no record on it, the site may be considered doubtful. Also look for the session "on" (or about) within the site to find and read more information about it.
3. Make sure the site is part of a portal: Whether a site is linked to other websites that have good reputations, it increases the chances of the address to be steadfast.
4. Analyze professional websites: Although not a rule, the visual part is important to make you feel confidence in the company. So try to evaluate the design and structure of the site and see if it was done in a professional manner.
5. Protecting my payment: Though few people know it, folks can also generate slip. With this, some sites use false idea of safety behind the document to confuse other users. Services like PayPal etc. are some guarantees that purchase is secure. How they mediate the payment, the money will only be released to the seller if the product is delivered. Thus, the chances of being harmed are minimized, since you can cancel your purchase at any time.

If you are online entrepreneur stay tuned to these tips, which can help you to improve the credibility of your site.

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Custom Ecommerce Development for Business Growth

In an increasingly technologically driven world, businesses go all out to stay ahead of rival businesses. Custom Ecommerce development offers solutions that help businesses keep pace with tech and changes in the business environment. Ecommerce solutions make it possible to develop highly effective website for an enhanced business presence online. There are solutions to drive traffic to your site, engage your audience with highly advanced features and functionality, and get customers to visit repeatedly.

Grow your Business through Custom E-commerce Development

Building an In-Store Experience:

Content should be frequently updated and used to provide attractive and useful information to your customers. Your site should also be very secure and engaging. Custom website design and development are keys to building the kind of experience that will enable your business to not only compete effectively but also build the kind of online presence that helps you achieve very high returns on investment and maximum revenue with relatively small investment. Custom eCommerce development provides for a great surfing experience for your customers and tempts them into visiting your site again and again. Vendors that provide such services are capable of building just the kind of an in-site experience your customers will love.

Custom ecommerce development enables you to market and promote your capability, products, brands, and overall proficiency in delivering the goods. It serves as the ideal platform for reaching out to the business community and helps expand it to the benefit of your business. Ecommerce web design services providers can build a website that is fully functional and user friendly and carries superb features to attract the target audiences. 

Building the Customized Store:

Because we are talking custom services, all custom ecommerce development is built to your specifications or as per your business requirements. You will therefore source a solution that is built to complement your business and effectively enable you to fulfill all your business objectives. Such solutions are user friendly and oriented toward engaging potential customers. Custom ecommerce development also provides critical ecommerce features that come with all standardized packages, including easy navigation, payment options, an easy-to-use shopping cart, and convenient shipping functionality, backend admin panel for complete control over the site and business, and overall seamless integration of any third-party add-ons that might be necessary. 

There's no end of possibilities in developing and designing the perfect ecommerce store for your business. Tech is evolving by the day to throw up interesting ways to engage customers and help you boost the revenue. Online commercialization makes it possible to have limitless options in developing your site, business, and growth potential.

Technology available to develop ecommerce solutions enables you to create a refreshing experience for your customers to help them shop online securely, with a pleasant shopping experience to boot. Such technological advancement has already enabled several businesses to earn the rewards of intuitiveness built into the business site or ecommerce store. Custom ecommerce development services are pointing to new altitudes for your business to achieve.

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