Why to Do Business with Amazon

Amazon Webstore is not only popular in the U.S.A. but it’s also gaining recognition as a powerful eCommerce platform throughout the world. With strong infrastructure and user-friendly features, Amazon is growing leaps and bounds. Have you ever wondered why eCommerce merchants love Amazon?

Consider the following features:

Infrastructure: Amazon offers highly reliable technological infrastructure that reassures customers and merchants alike for timely and accurate payments. The checkout process is secured with the latest firewalls and anti-hacking programs to protect your information. It employs risk management techniques to reduce your bad debt. Apart from payment, Amazon offers logistics and fulfillment support too to its sellers.

Templates and layouts: At Amazon, you can find several thematically organized and arranged design templates and layouts. You just need to select the one that’s appropriate for your business and customize it. You can even personalize your entire store to give it a unique feel and look.

Costs: To set up a store on Amazon, you require quite a small pool capital. Apart from charging monthly fees, Amazon charges a small percentage of commission when you sell the product.

Products: Listing products on Amazon is quite easy. It just takes few minutes to do so. Also, you can list unlimited number of items on Amazon Webstore.

Marketing: Apart from helping you list your products, Amazon helps you sell your products with highly search engine optimized website. With Amazon, you can optimize the keywords as well as images of the products. You can even use marketing strategies like product recommendations, customer reviews and recently viewed items on web store.

Multiple store: You can even create multiple stores on Amazon if you are targeting two different segment of audience. For each store, you can have customized looks, features and shopping cart. What’s more, you can even integrated the dashboard of both the stores for easy management.

User experience: To offer the best user experience, Amazon lets customers use the same account, shipping addresses and billing methods on other sites that Amazon.com empowers.

If we conclude that Amazon Webstore is indeed an amazing platform to big boost to your eCommerce business, we wouldn’t be wrong. So go on and set up your shop on Amazon.

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4 Tips To Improve eCommerce Brand

When you are selling online, it’s quite important to create a strong brand. A brand that will stand out among thousands of products and services; a brand that differentiates itself from your competitors. 

Brand strengthening can be done through social media comments, customer reviews, videos and content syndication. 

Let’s discuss them further.

1. Social media comments

Social networking platforms aren't just for socializing; they are great for connecting with the customers too. When you engage and discuss with customers, you are doing free advertising of your business as well as growing your brand online at the same time. Be proactive and post more than just one-line sentences about your products. Use social networking platforms to tell stories, ask questions, sharing news related to your products and initiating discussions about your products. Also, when you get comments, respond to them – thank customers for positive comments and try to resolve customer’s query for negative comments. Once you solve their problems, those customers will get converted into loyal customers, always ready to buy from you.

2. Customer reviews

When customers are unhappy, they are going to review your product negatively – if not at your website then somewhere else. Why not convert the unhappy customer into a happy one? Actively ask for their reviews and feedback. When those are positive, it’s a great way to attract new customers; and when those are negative, you can work with the customers to change their opinion. However, do remember not to spam your customers’ email box with repeated requests. One email asking them to post what they thought of your product is a good idea. Also, when you respond to reviews, you are building a positive image for your brand.

3. Videos

Videos are great for giving a product demo for potential customers. And they have the ability to go viral, presenting your brand to millions of people. Apart from showcasing your products, you can use videos to tell your story or use various techniques to engage people in your brand and draw them to your store. You can even make a funny tutorial to make your brand lively.

4. Content syndication

In simple terms, content syndication means the content – including text, video and audio – that’s created by you is made available at other sites for use.  When you syndicate the content, you are allowing customers to access the information about your products that you want them to have, instead of information created by the secondary company. Syndication is the best way to offer accurate and consistent information to your customers.

Now, all you need to do is to make sure that all the functionality or eCommerce branding features as mentioned above should be implemented and customized in your eCommerce website properly as a part of your branding and marketing.

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