How To Be A Retail Giant In The World Like Amazon

Believe it or not, Amazon is the largest online retailer in the world. In 2013, Amazon's online retail sales recorded a whopping $67.9 billion, more than the next 9 largest e-retailers combined.

Through this post, we make sure our clients know how an Amazon Webstore, the eCommerce platform of Amazon can reap huge benefits by giving an amazing online shopping experience to their customers.

What makes Amazon Webstore a success, while others are forced to bite the bullet. 

1. Personalized Services:

As per a research from Infosys, one-third of the consumers expect personalized shopping experience. And Amazon rocks at the personalization front. Their on-site recommendations are not only colossal but they are interesting enough. 

2. Easy Checkout:

While slow shopping carts kill conversions, on the other hand, speedy carts attract buyers. Speed is where Amazon scores. An ideal shopping cart completes the purchase in 2 or 3 clicks. And Amazon does it well.

Plus, it saves your previous carts, in case you want to come back to it later. It also gives notification about price changes at checkout. Also, credit card purchases with Amazon is easy than other sites.      

3. Product ratings and reviews:

Research shows that two-thirds of shoppers are interested in your product only if you have product ratings and reviews. Since Amazon has both, making it world's first choice for online shopping.

In fact, most of the products have hundreds of reviews, for instance Kindle Paper white has no less than thousand reviews.  If more and more customers are rating a product highly, then it simply means the product is worth consideration. Amazon displays both favorable and critical reviews, thereby building trust among buyers.

4. Product Images, Videos and Descriptions:

Large product images boost conversions. It fires buyers’ imagination. Though Amazon so far hasn't succeeded in doing this every time, but whenever it does the results are outstanding. One can even add video about the product, enabling buyers to get a 360 degree view of products.

The other remarkable thing about Amazon is you will find all the information on a particular product on a single page – be it colors, variations, new, used etc. 

5. Up-selling and Cross-selling:

Up-selling and cross-selling is Amazon's strength. It encourages customers to buy more of similar products by informing them about the customers who looked at the same products, as you are doing right now, but eventually bought something different.   

6. Easy Filtering, Navigation and Search:

Navigation and search are the two important pillars of  eCommerce Optimization, and no one knows it better than Amazon. Given the number of products available for sale on Amazon, anyone should feel overwhelmed, but one doesn't given its excellent filters.

Plus, if you are searching for a certain product, it guides not just by price and star rating but by operating system, brand and more. It’s gives you a sense of satisfaction that you are finding the right product that meets your needs.

Besides these, Amazon has eCommerce conversion optimization funnel.  It helps visitor track interesting products they want to buy. This is why eCommerce is there for, after all.  Follow this implacable strategies to be a retail giant like Amazon going forward. 

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How to Protect Yourself Against Fraud with Amazon

As eCommerce businesses expand, so does eCommerce frauds. Every year, millions of dollars are lost due to cyber-attacks and identity thefts. Consequently, when eCommerce industry is expanding more than 20% every year, it becomes all the more important for eCommerce merchants to protect themselves and their customers against any type of fraud. Amazon, one of the most influencing eCommerce platforms, offers highly advanced fraud detection technology that helps you get rid of cyber frauds while keeping your business safe and sound.

Designed with multiple layers of security, Amazon’s fraud detection technology offers sophisticated industrialized authentication procedures and guides to help eCommerce merchants protect themselves against number of risks and threats. Amazon’s highly advanced security system calculates thousands of individual risk indicators per order and leverages refined machine learning procedures to recognize orders that have to be stopped. It calculates probabilities of fraud in milliseconds, and stops the transactions that need to be.

The features offered by Amazon’s fraud detection technology include:

• Secure Socket Layer (SSL) encryption to protect financial data and personal information of customers
• Reliable and secure payment processing gateway
• A-to-Z Guarantee for appropriate purchases
• Regular updates to security features for the most up-to-date fraud detection capabilities

What do you gain through Amazon’s fraud detection capabilities?

• Enhanced customer satisfaction: When customers are offered Amazon’s A-to-Z Guarantee, they make purchases on your store with full confidence, which in turn enhances their shopping experience.
• Hassle-free business operations: By leveraging Amazon’s infrastructure, you can reduce your operational costs that you otherwise would have spent to protect yourself against frauds.
• SSL encryption: Through Amazon’s SSL encryption features, you can safeguard yourself against the loss of financial data as well as customer data.
• Latest technology: Amazon will offer you updates throughout your term on their platform free of cost. Consequently, you will always have access to highly sophisticated tools and features to secure your business.

Want to know what more you can do? Contact us.

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Why to Do Business with Amazon

Amazon Webstore is not only popular in the U.S.A. but it’s also gaining recognition as a powerful eCommerce platform throughout the world. With strong infrastructure and user-friendly features, Amazon is growing leaps and bounds. Have you ever wondered why eCommerce merchants love Amazon?

Consider the following features:

Infrastructure: Amazon offers highly reliable technological infrastructure that reassures customers and merchants alike for timely and accurate payments. The checkout process is secured with the latest firewalls and anti-hacking programs to protect your information. It employs risk management techniques to reduce your bad debt. Apart from payment, Amazon offers logistics and fulfillment support too to its sellers.

Templates and layouts: At Amazon, you can find several thematically organized and arranged design templates and layouts. You just need to select the one that’s appropriate for your business and customize it. You can even personalize your entire store to give it a unique feel and look.

Costs: To set up a store on Amazon, you require quite a small pool capital. Apart from charging monthly fees, Amazon charges a small percentage of commission when you sell the product.

Products: Listing products on Amazon is quite easy. It just takes few minutes to do so. Also, you can list unlimited number of items on Amazon Webstore.

Marketing: Apart from helping you list your products, Amazon helps you sell your products with highly search engine optimized website. With Amazon, you can optimize the keywords as well as images of the products. You can even use marketing strategies like product recommendations, customer reviews and recently viewed items on web store.

Multiple store: You can even create multiple stores on Amazon if you are targeting two different segment of audience. For each store, you can have customized looks, features and shopping cart. What’s more, you can even integrated the dashboard of both the stores for easy management.

User experience: To offer the best user experience, Amazon lets customers use the same account, shipping addresses and billing methods on other sites that Amazon.com empowers.

If we conclude that Amazon Webstore is indeed an amazing platform to big boost to your eCommerce business, we wouldn’t be wrong. So go on and set up your shop on Amazon.

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Why Choose us for Amazon Webstore?

Amazon stands for genuineness and trust.

(1) We want you to succeed.

We earning more than 60% of our new business from referrals, we want you to succeed. That is our goal for you. We have been creating a reputation for outstanding web service (and results) in Kaushalam.Inc for almost 5 years of professional experience and they are highly qualified to tackle any kind of developments issue.

(2) We promise…

Based on your Requirement, audience, and budget, we promise to keep up with the growing trends, ever-changing technology, and make sophisticated recommendations for your online success.

(3) We treat clients like partners.

Part of the success is our process and quality. The other part is that we build partnerships with our clients. We understand that loyalty is tough to come by, so we work extra hard to earn your trust and keep your business. We will demonstrate results, provide superior service, and always consider your best interest.

Please call us to understand how we can help you with your Amazon Webstore.

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Amazon Webstore Development a Way Ahead

This is a webstore designed and developed by Kaushalam using Amazon Webstore platform. They have standardized process that help your existing store to be easily converted into the new store managed by Amazon.

Kaushalam.com is certified Amazon Webstore developer - [Implementation Solution Providers]

"Kaushalam.com" has become one of #Amazon's recognized #Webstore Solution Provider, amzn.to/Ovrcis
— Kaushalam (@Kaushalam) August 3, 2012

 Repin following Amazon webstore or the creation of Kaushalam:

Solis is a prominent online business that sells men’s style products including designer menswear, casuals, and streetwear.

Source: kaushalam.com via Kaushalam on Pinterest

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