Use Videos to Sharpen your Marketing Strategy

Video blogging or simply videos are the latest marketing fad, and the reason behind it is very simple – customers engage with videos better than text and images. Put simply, a video will attract 10 times more traffic than a simple text. So of course you should use videos to promote and brand your store and products. Still want to know what you stand to gain through videos? Have a look below. Enhanced look When you embed videos on your website or online store, you are enhancing the look and feel of your website. Customers will experience a unique shopping experience, turning them into your regular customers. Informative Informative videos are great for imparting knowledge to your customers. Create videos of your products, highlighting...

Read more »

How to Protect Yourself Against Fraud with Amazon

As eCommerce businesses expand, so does eCommerce frauds. Every year, millions of dollars are lost due to cyber-attacks and identity thefts. Consequently, when eCommerce industry is expanding more than 20% every year, it becomes all the more important for eCommerce merchants to protect themselves and their customers against any type of fraud. Amazon, one of the most influencing eCommerce platforms, offers highly advanced fraud detection technology that helps you get rid of cyber frauds while keeping your business safe and sound. Designed with multiple layers of security, Amazon’s fraud detection technology offers sophisticated industrialized authentication procedures and guides to help eCommerce merchants protect themselves against number...

Read more »

How Order Management Works

Order management is a significant part of any business operation as it connects inventory and customers. It starts right from the moment a customer places an order and ends when the customer receives it. Many times, eCommerce merchants connects with the customers after few days to know how happy they are with their products. Although it seems easy, there are lot many intricacies involved in this process. Let’s have a look at the process in detail. Steps involved in order management When the order is placed, the merchant will pick the ordered items from the inventory and ship it to the customers Send email notifications to the customer, informing him/her about the shipment status Problems involved in the process The merchant may be...

Read more »