August 27, 2014

How To Be A Retail Giant In The World Like Amazon

Believe it or not, Amazon is the largest online retailer in the world. In 2013, Amazon's online retail sales recorded a whopping $67.9 billion, more than the next 9 largest e-retailers combined.

Amazon - A Retail GiantThrough this post, we make sure our clients know how an Amazon Webstore, the eCommerce platform of Amazon can reap huge benefits by giving an amazing online shopping experience to their customers.

What makes Amazon Webstore a success, while others are forced to bite the bullet. 

1. Personalized Services:

Personalized Services
As per a research from Infosys, one-third of the consumers expect personalized shopping experience. And Amazon rocks at the personalization front. Their on-site recommendations are not only colossal but they are interesting enough. 

2. Easy Checkout:

Easy CheckoutWhile slow shopping carts kill conversions, on the other hand, speedy carts attract buyers. Speed is where Amazon scores. An ideal shopping cart completes the purchase in 2 or 3 clicks. And Amazon does it well.

Plus, it saves your previous carts, in case you want to come back to it later. It also gives notification about price changes at checkout. Also, credit card purchases with Amazon is easy than other sites.      

3. Product ratings and reviews:

Research shows that two-thirds of shoppers are interested in your product only if you have product ratings and reviews. Since Amazon has both, making it world's first choice for online shopping.

In fact, most of the products have hundreds of reviews, for instance Kindle Paper white has no less than thousand reviews.  If more and more customers are rating a product highly, then it simply means the product is worth consideration. Amazon displays both favorable and critical reviews, thereby building trust among buyers.

4. Product Images, Videos and Descriptions:

Product Images, Videos and DescriptionsLarge product images boost conversions. It fires buyers’ imagination. Though Amazon so far hasn't succeeded in doing this every time, but whenever it does the results are outstanding. One can even add video about the product, enabling buyers to get a 360 degree view of products.

The other remarkable thing about Amazon is you will find all the information on a particular product on a single page – be it colors, variations, new, used etc. 

5. Up-selling and Cross-selling:

Up-selling and Cross-sellingUp-selling and cross-selling is Amazon's strength. It encourages customers to buy more of similar products by informing them about the customers who looked at the same products, as you are doing right now, but eventually bought something different.   

6. Easy Filtering, Navigation and Search:

Navigation and search are the two important pillars of  eCommerce Optimization, and no one knows it better than Amazon. Given the number of products available for sale on Amazon, anyone should feel overwhelmed, but one doesn't given its excellent filters.
Easy Filtering, Navigation, and Search

Plus, if you are searching for a certain product, it guides not just by price and star rating but by operating system, brand and more. It’s gives you a sense of satisfaction that you are finding the right product that meets your needs.

Besides these, Amazon has eCommerce conversion optimization funnel.  It helps visitor track interesting products they want to buy. This is why eCommerce is there for, after all.  Follow this implacable strategies to be a retail giant like Amazon going forward. 

August 20, 2014

How to Make Non-shoppers Shop With eCommerce

Nowadays businesses have classified shoppers into four different categories : the bargain hunter, the researcher, the impulse shopper and the loyal shopper. But then, there's one more important category that businesses tend to ignore. Yes, the non-shopper. These shoppers are said to be low on patience and they tend to dislike shopping anywhere and anytime. They hate digging through the sales rack to find that perfect shirt or pair of pants. 
Shop With eCommerce
For such shoppers, there are online subscription retailers like Fancy, Trunk Club and Mantry. These retailers attract the non-shoppers through their monthly subscription programmes. This is how they work: A non-shopper pays a certain amount every month to an online subscription retailer. The retailer on receiving the subscription amount chooses an assortment of products based on customer's profile, and sends it directly to his or her office or house. The non-shopper picks and chooses what's best for him within the given budget. 
Such innovative services not only saves customer time but the best part is that non-shoppers get what they want. But to achieve this level of efficiency, the online companies require a robust and capable eCommerce platform that's able to capture and leverage customer records to offer the best tailored shopping experience. 
Here’s how they do it.

Solid Customer Profile: 
This is a prerequisite that every online subscription retailer should consider. There's a huge responsibility on retailer's shoulder to built trust with customers and gather data about their likes and dislikes. 
Order Management:
Match customer profiles with supplier inventory levels, lead times, inventory position and financial considerations. Once this is done, come up with a monthly box that's sure to tempt your customers every month and ensure that they stick with their plan of paying the monthly fee. 
Packaging and Order Fulfillment
Packaging and Order Fulfillment: 
Smart retailers pay extra attention to packaging. It should not look like any plain eCommerce delivery. The box should be printed and branded with an inviting message on it. 

Making the customer fill the survey form or profile questionnaire only once in a while is not sufficient. Best of the subscription service companies continually request feedback and additional profile attributes to refine customer profile and use it to stock products that shoppers are counting on.

Successful on line subscription retailers focus on building scalable and automated systems so as to offer subscribers personalized shopping experience.

To cut the chase, today online retailer can be style experts for their customers by offering customized products. But to carry out this practice efficiently, they should be able to capture the data, store it and act on the information quickly and easily. Non-stoppers are not God, they too can be tempted simply by going the online subscription way.

August 7, 2014

Benefits of Using Inventory Management Software

Are you managing the inventory of your store manually and wondering if you should opt for one of those inventory management software that's available widely in the market? Yes, you definitely should because it offers loads of benefits. Just have a look at some of those benefits.

Empowered workforce

An effective inventory management system will arm you with a barcode scanner and an in-depth knowledge about how much inventory you have and where it's located. Once you receive an order, it becomes very easy for the employees to find the right product and pack them. Also, each and every aspect of the inventory management system will be streamlined and simplified.


As the processes will be streamlined and employees will be empowered to perform well, inventory management software will help you save on storage costs, carrying costs, overstocks and other unnecessary costs. Moreover, you will also stop loosing money by avoiding overselling of the products.

Quick shipping

When you have an inventory management software and you receive multiple purchase orders, you still can ship them quickly because the system will tell you where exactly the inventory is and how much of it needs to be shipping. Again, quick shipping translates into quick delivery and better customer service. All this is not possible if you aren't using the software.

Effective planning

With the help of inventory management software, you can predict the right level of inventory that you will require – eliminating the chances of facing out-of-the-stock situation or oversold situation. The software will offer you important insights into hot-selling items and upcoming trends through graphs, charts and spreadsheets.

Warehouse management

Whenever you receive an order, you won't have to hunt through the website to look for the ordered products. The software will offer you detailed information, including where the product is and on which shelf. Based on this information, you can put low-selling items farther while hot-selling items closer to aid in the shipment process. You can even put two products together if they generally get sold together.

Higher ROI

Through inventory management software, you are eliminating the scope of human error while streamlining the entire process. This in turn will reduce the wastage of resources, leading to higher ROI and business performance.

Although all inventory management software offer you several benefits, it doesn't mean that all of them will work for you. Keeping your business requirements in focus, you should look at each and every feature offered by the various software.

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