February 22, 2012

Mobile Marketing - One more Internet Marketing Tool

This year will be for mobile as many internet marketing experts have already predicted over the Internet. The current growth in the use of internet over mobile devices will encourage people to do shopping and other related activities via mobile phones, mobile friendly websites and some exciting mobile apps. If this growth will continue, then it will create a more demand of mobile apps developers and mobile marketing experts in near future. High-speed internet connectivity, easy to carry devices and advanced features are three main reasons of migrating people from their computer to mobile. This is just the beginning of mobile marketing for small business, so there will more to come to decrease the popularity of existing use of computer for internet marketing.

What do you think? Is Mobile Marketing a new way of Marketing or it is the new branch of Internet Marketing using SEO and others? The answer is simple and interesting, if any mobile phone users will be connected to the web via GPRS, 3G or any other internet services on their mobile, then user will most probably prefer to visit the website on their mobile for finding out the best deals on the product they are searching for. This is called, Mobile Internet Marketing. While, on the other hand, if a user is offline, the mobile network is the only way of getting such offers, deals, etc. via SMS, MMS, email, etc., it is called Mobile Marketing.

If you concern over technology and marketing, once you have ever heard about the Mobile Marketing. It is the way of engaging the customers and the opportunities on the mobile phone devices. The following is the tools of Mobile Marketing,
  • SMS - Short text Messaging Services
  • MMS - Multimedia Messaging Services
  • Mobile Applications
  • WAP Sites / Mobile Websites
Smartphone as iPhone allows its user to access the internet over the phone, which is the new trend of searching website via Mobile Internet and around 20% of searched originated and dominated by the Google. Internet Marketing Services providers are now taking over their business to Mobile Internet Marketing.

The big advantage of Mobile Internet Marketing is the SMS services. It is faster than the Email, as the mobile phone users immediately check and response the messages while email takes time, may be a day after someone check their mails, and sometimes it goes to the spam folder and never be seen.

That's all.

February 7, 2012

Importance of Local Mobile Application Development

The local mobile application development is one of the available sources to advertisers to distribute their content via Smartphone and digital tablets using mobile apps for iPhone, Android, mobile friendly websites, etc.
  • What is a local application and what are the key statistics of the market?
  • What are the benefits of an advertiser's point of view?
  • How to develop and what costs does it take?
What is a local mobile application and what are the key figures of the market?
A local application or mobile application (or Apps) is an application designed particularly for one platform (a type of mobile OS) with Software Development Kit (SDK). A mobile application developed using this specific language will be offered only on the online store associated with the SDK. You cannot see or install an iPhone apps on a BlackBerry, and vice versa.


On July 10, 2008, Apple launched an Apps Store in conjunction with the IOS 2.0. Since there are over 500,000 iphone applications available for their devices like the iPhone and the iPad, with an average of 75 apps downloaded per user. In 2011, the App Store passed the 15 billion downloaded applications. On the other hand, Google with its Android Apps Market crossed the milestone of 10 billion downloaded.

What are the interests of an advertiser point of view to offer a mobile application?
In 2011, according to a study released by research firm Flurry, for the first time in the United States, the time of Internet users to use applications on PDAs and tablet. The mobile users spend an average 81 minutes per day on mobile apps as compare to 74 minutes browsing from computers. It is also clear from this study that the number of daily sessions per user gains, but that they are shorter than before on the web.

Both, developing Mobile Apps for Small Business and Creating Content for Mcommerce Sites are huge in demand.

How to develop a local mobile application and what costs does it take?
The iPhone has long been the priority of mobile application developers. With the rise of competition, including leading global android now, it comes to being vital to target multiple systems.

Before developing a mobile application, you must explain the functions we make attainable to users. This will determine the cost of development. It is of course likely to combine various functions into one application.

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