February 22, 2012

Mobile Marketing - One more Internet Marketing Tool

This year will be for mobile as many internet marketing experts have already predicted over the Internet. The current growth in the use of internet over mobile devices will encourage people to do shopping and other related activities via mobile phones, mobile friendly websites and some exciting mobile apps. If this growth will continue, then it will create a more demand of mobile apps developers and mobile marketing experts in near future. High-speed internet connectivity, easy to carry devices and advanced features are three main reasons of migrating people from their computer to mobile. This is just the beginning of mobile marketing for small business, so there will more to come to decrease the popularity of existing use of computer for internet marketing.

What do you think? Is Mobile Marketing a new way of Marketing or it is the new branch of Internet Marketing using SEO and others? The answer is simple and interesting, if any mobile phone users will be connected to the web via GPRS, 3G or any other internet services on their mobile, then user will most probably prefer to visit the website on their mobile for finding out the best deals on the product they are searching for. This is called, Mobile Internet Marketing. While, on the other hand, if a user is offline, the mobile network is the only way of getting such offers, deals, etc. via SMS, MMS, email, etc., it is called Mobile Marketing.

If you concern over technology and marketing, once you have ever heard about the Mobile Marketing. It is the way of engaging the customers and the opportunities on the mobile phone devices. The following is the tools of Mobile Marketing,
  • SMS - Short text Messaging Services
  • MMS - Multimedia Messaging Services
  • Mobile Applications
  • WAP Sites / Mobile Websites
Smartphone as iPhone allows its user to access the internet over the phone, which is the new trend of searching website via Mobile Internet and around 20% of searched originated and dominated by the Google. Internet Marketing Services providers are now taking over their business to Mobile Internet Marketing.

The big advantage of Mobile Internet Marketing is the SMS services. It is faster than the Email, as the mobile phone users immediately check and response the messages while email takes time, may be a day after someone check their mails, and sometimes it goes to the spam folder and never be seen.

That's all.


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