March 27, 2012

About Content, Authority and Local Search impact in SEO

What SEO is? If you have not heard this before, SEO is the process of optimizing your website for search engine to get visible in first page. This is not as simple as it looks. Your website should be unique in all aspects – content, design, navigation etc. There are four things that you are going to learn from this post. SEO, Context, Authority and Local Search – I already explain briefly what SEO is. Content, Authority and Local are next to come respectively.

Website Content Optimization
It’s a universal fact that Content is King. There is a goal for any content you find on the web. It could in the form text, video, images or audio. Google has capabilities to crawl all forms of contents. It has been written a lot on Why Content matters in SEO? People would like to read content that is informative and unique in nature. While writing content for website, make sure the content should be written for human not for search engine only. Then, you can optimize content in a way that it makes sense for human as well. The area of optimization is its title, description for Meta, and primary tags that you are going to target on the topic you have published content for. Get SEO services here.

Website Authority
Now, the authority of a page means you are the owner of so and so page and build an authority on the areas you are serving. For website, it can be achieved through back links pointing to a website which act as online recommendations for the website. Websites with high authority are perceived by the search engines as strong votes confirming the website is worth visiting. For authority, get link building services from here. SEO requires a good understanding of how people search for information and the knowledge about users themselves. Search engines see users through the prism of their location, language, and search history, and they return search results based on user's individual profile. Since every search result depends on user-specific factors, SEO efforts cannot achieve a fixed position for a website.

Local SEO
Local SEO is an aspect of Internet marketing that contains an increasing amount of opportunities. Whether a business is trying to reach a location-specific or language-specific audience, local SEO is a vital marketing strategy. To reach a customer base in a foreign country many businesses choose to translate their website, but often translation alone is not sufficient to reach the maximum possible audience. Local multilingual SEO allows determining the best strategy to position a website based on cultural and linguistic characteristics of the customers in a specific country. To maximize the traffic to the website in the target language, multilingual SEO methods focus on the study of local searches and on building back links from related websites within a target country. Locally focused traffic is more qualified, and more likely to produce unique visitors turning into customers.


IndiaNIC said...

yes so many panda and penguin update came to remove all the spamy work from the search results, they have also given penalty to the websites,so now need to work very smartly and no spam work should be done, I want to give some tips now after this all updates we need to work mostly geo targeting based, have to be very clear and concern to the content of the website and also have to take care that all the information must be cleared.

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