5 Factors To Consider While Hiring An eCommerce Developer

Hiring a Professional eCommerce Developer A lot has to be taken care of while developing an eCommerce site, and due to this very reason, eCommerce merchants usually prefer to hire a professional developer even when they have little bit of technical knowledge. Hiring a professional developer, however, doesn't guarantee that everything will be hunky-dory, especially when a relatively inexperienced developer is hired. If you wish to make the development process of the website simple and quick, you need to consider following five factors while hiring the developer. Experience: The first and the foremost factor to consider is developers’ experience. While discussing the idea of eCommerce sites, they usually tend to spout technical jargon....

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How to Measure ROI for Social Media Marketing

Measuring an accurate return on investment for each business operation is quite necessary as it gives businesses an idea about how successful their strategies are and how effective their processes are. Measuring an accurate ROI for social media marketing is complex and difficult, and due to this very reason many eCommerce sellers hesitate to initiate such a strategy. However, through the following metrics, you can measure the ROI of your social media marketing efforts up to a certain limit.     Referring domains or traffic sources When you are selling on eBay, Amazon or Etsy, you don't have access to the information about how the customer found the product they were looking for even though the marketplaces have that...

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Top 10 Features For eCommerce Websites

Although mobile websites and apps are gaining popularity, eCommerce websites are still in vogue. Focusing on an effective website would be definitely beneficial for any business in the long run. Following are the Top Ten eCommerce Features that any eCommerce website should have to reach and engage its target audience. 1.Branding: Have your logo and tag line in the front and center. The features and content of the website should revolve around the logo, making visitors aware of your brand and business. 2.Focus: Clutter free websites are always attractive and soothing on eyes. Update only relevant and helpful information and sections on the website. Too much of fluff is not very amusing or entertaining for visitors. 3.Attractive images:...

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