July 18, 2014

Basics of Setting Up An eCommerce Stores

If you are selling through a brick-and-mortar store, it's about time that you set up an online store and expand your horizons. The reason for doing so is simple: daily more customers are shifting to online buying due to packed work schedules and advanced technology. And there will come a day when a customer will rarely go to a brick-and-mortar store to buy anything. Consequently, if you want to keep pace with the changing times, you have to have an eCommerce store. If you are wondering from where to start, no worries. Here are the basic steps that you need to follow to set up the store.            

Setting Up An eCommerce Stores
Domain name

Like your brick-and-mortar store, your eCommerce store too will need a name. Catchier the name, better the business. Make sure that the name you are selecting reflects the business you are in, and it's appealing to your target audience. Also, if the name is already taken by any other business, you won't be able to get a domain name for that. So, the name needs to be unique too. If you aren't able to make a concrete decision regarding the name, do some research – as in how your competitors have named their business. But do not copy them by making minor tweaks to it or you might end up with a weak branding strategy.  

The next step is to decide the platform of the store. When you are building a store, you should select the language which is flexible for creating user-friendly websites. Unless you are a technical person, you won't be able to do it on your own. It's better to hire professionals for this task. If you don't want do so much of work, you have an option to choose existing eCommerce platforms such as Amazon, Yahoo, Collusion and Shopify.  


There are several eCommerce stores out in the market, selling the exact product or service that you are selling. Consequently, if you want to attract customers in hordes, you have to set yourself apart from the crowd. You have to differentiate yourself from your peers, and you can do so by customizing the design, layout and shopping cart. While customizing, make sure that the overall look and feel of the store reflects your business.  

Search engine optimization
Once you have set up the store, the last step is to make sure that your target audience is able to find you. To let them find you easily, you have to make your website readable and searchable for search engine bots. Optimizing the website from SEO point of view requires lot of effort and unless you are an SEO expert, it's better to hire professionals for them. If you are on shoe-string budget, you have the alternative to read up loads of material available over the internet and learn. However, do remember, this alternative will take up lot of time because mostly you'd be doing trial and error for the website.

If you are new to setting up a business and require some guidance, do not hesitate to contact us. We specialize in offering a range of products and services that simplifies eCommerce business while offering maximum output.


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