July 15, 2014

Tips to Leverage Pinterest for eCommerce Business

Pinterest is one of the most popular social networking platform. Generally, there are five types of Pinterest users – passion, profession, pastime, project and preference. If you want to make the most of Pinterest, you have to offer the content that your target audience wants.

Pinterest Media Optimization
The task, however, doesn't end with just offering the content. As there are over 750 million boards with 30 billion pins, if you aren't using Pinterest properly, your content is never going to be found by the target audience. Following are some of the tips that you should use to leverage Pinterest effectively.

1. Optimize pins

As we said earlier, there are millions of boards with billions of pins. To make yourself visible, you should:

Make your pins descriptive. If you are selling sweaters, pinning it as just a sweater isn't enough. Mention the color, the kind of wool that's used and so on. If you are getting confused about it, just think how would you optimize the description for Google and other search engines.

Pre-populate pin descriptions on the website. This means, you should include thoughtful descriptions about the products people pin from your website. You can even use Pinterest's widget builder to add pins to your website.

2. Reach Pinterest mobile users

75% of the Pinterest users are from smartphones and tablets. So it definitely makes sense to reach those 75% of the user base by understanding how the social networking platform works on the mobile.

Make your pins and boards mobile friendly. While creating boards and pins, think how they will look on mobile devices.

Add the Pinterest mobile SDK to your mobile app. When you do this, a “Pin It” buttons will be added to the images in your app, which in turn will increase your pins and referral traffic.

Have a mobile-friendly website. As Pinterest is great for driving traffic to the eCommerce sites, make sure that your website is mobile-friendly.

3. Use Pinterest Analytics

Through this tool, you will be able to keep track of the images that are being pinned from your website, how the pins from your Pinterest profile are performing, which pins and boards are driving the most impressions, clicks and repins, and which pins are driving engagement across different platforms.

4. Utilize Promoted Pins

Promoted Pins is Pinterest's advertising platform. Just like Facebook Ads and Twitter Promoted Tweets, you can set your own budget to promote your products.

5. Follow Pinterest portfolio boards

To inspire users and businesses, Pinterest has put together a collection of boards. By following these boards, you will be able to connect with people from your field.

6. Get featured on Pinterest's business blog

At regular interval of time, Pinterest spotlights on businesses to talk about how they are using the platform to promote their business. So submit your profile to Pinterest with a brief summary about how you use Pinterest for your business. You might find yourself featured over there, giving another boost to your presence.


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