Powerful eCommerce Holiday Marketing Strategies for 2014

Online shopping and online selling has become more efficient and fun these days. With new technologies been introduced round the year, eCommerce stores are making haste by harnessing new techniques that sets them on the path of spectacular growth.   Last year, it was all about guest blogging, website optimization, higher CTR & conversion rates, and responsive design. This year, it's all about mobile, social networking, big data, analytics and personalization. All these changes has led to new trends in the world of eCommerce. The long and short of it is that there are significant changes happening in the eCommerce space and some of the important ones have been listed below: 1. Mobile Optimized Websites: Last year, the...

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9 Ways to Empower your Sales Reps via B2B Platform

Believe it or not, sales reps view online platforms as a threat. They think that online platforms not only eat into their commissions but block sales opportunities as well.  But there's a sunnier side to it well. The online platform acts as a bridge between the customers and the sales reps, as they stay connected 24/7. And what with manufacturers and distributors adding more tools and functionalities to their B2B platform to support sales reps on a day-to-day basis. The arrangement enables the manufacturer to offer customers exact information on pricing, inventory availability, and product information to the sales reps. Some of the important B2B eCommerce platform features that empower sales staff are as follows: Include a dashboard...

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How To Be A Retail Giant In The World Like Amazon

Believe it or not, Amazon is the largest online retailer in the world. In 2013, Amazon's online retail sales recorded a whopping $67.9 billion, more than the next 9 largest e-retailers combined. Through this post, we make sure our clients know how an Amazon Webstore, the eCommerce platform of Amazon can reap huge benefits by giving an amazing online shopping experience to their customers. What makes Amazon Webstore a success, while others are forced to bite the bullet.  1. Personalized Services: As per a research from Infosys, one-third of the consumers expect personalized shopping experience. And Amazon rocks at the personalization front. Their on-site recommendations are not only colossal but they are interesting enough.  2....

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How to Make Non-shoppers Shop With eCommerce

Nowadays businesses have classified shoppers into four different categories : the bargain hunter, the researcher, the impulse shopper and the loyal shopper. But then, there's one more important category that businesses tend to ignore. Yes, the non-shopper. These shoppers are said to be low on patience and they tend to dislike shopping anywhere and anytime. They hate digging through the sales rack to find that perfect shirt or pair of pants.    Shop With eCommerce For such shoppers, there are online subscription retailers like Fancy, Trunk Club and Mantry. These retailers...

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Benefits of Using Inventory Management Software

Are you managing the inventory of your store manually and wondering if you should opt for one of those inventory management software that's available widely in the market? Yes, you definitely should because it offers loads of benefits. Just have a look at some of those benefits. Empowered workforce An effective inventory management system will arm you with a barcode scanner and an in-depth knowledge about how much inventory you have and where it's located. Once you receive an order, it becomes very easy for the employees to find the right product and pack them. Also, each and every aspect of the inventory management system will be streamlined and simplified. Affordable As the processes will be streamlined and employees will be empowered...

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How to Track Inventory in Multiple Locations

As the size of inventory increases, management becomes complex and convoluted. The problem becomes more severe when you have to expand the warehouse facility and manage multiple warehouses. If you don't have a proper inventory management system in place, you will never know how much of inventory is stored in each of the warehouse locations. So in this kind of situations, an highly advanced inventory system that helps you in warehouse management is a must. Ideally, a flexible inventory management system will help you: Check inventory levels of each products at each location with a click Integrate shipping options such as UPS, FedEx and USPS Transfer bulk of items from one warehouse to another in case of shortage or excess Monitor short-term...

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Basics of Setting Up An eCommerce Stores

If you are selling through a brick-and-mortar store, it's about time that you set up an online store and expand your horizons. The reason for doing so is simple: daily more customers are shifting to online buying due to packed work schedules and advanced technology. And there will come a day when a customer will rarely go to a brick-and-mortar store to buy anything. Consequently, if you want to keep pace with the changing times, you have to have an eCommerce store. If you are wondering from where to start, no worries. Here are the basic steps that you need to follow to set up the store.             Setting Up An eCommerce Stores Domain name Like your brick-and-mortar store, your...

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Make Your eCommerce Store Social-Shopping Ready

In the era of social networking platform, social shopping is gaining prominence. When we talk about social shopping, we are talking about sharing of outfit ideas on Pinterest to tweeting links to coupon codes to more. If you aren't trying to explore this avenue for more sales, you are losing out on a lot. Are you wondering how you are going to take advantage of the new phenomenon? If so, you just need to make sure of three things – be mobile ready, merge online and offline marketing and offer personalized shopping experience. Be mobile readyConsider these figures:Mobile sales is expected to rise from $204 billion in 2013 to $626 billion in 2018. 29% of the American consumers made at least one purchase on a smartphone in 2013, 28% on the...

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Tips to Leverage Pinterest for eCommerce Business

Pinterest is one of the most popular social networking platform. Generally, there are five types of Pinterest users – passion, profession, pastime, project and preference. If you want to make the most of Pinterest, you have to offer the content that your target audience wants. Pinterest Media Optimization The task, however, doesn't end with just offering the content. As there are over 750 million boards with 30 billion pins, if you aren't using Pinterest properly, your content is never going to be found by the target audience. Following are some of the tips that you should use to leverage Pinterest effectively. 1. Optimize pins As we said earlier, there are millions of boards with billions of pins. To make yourself visible, you should: Make...

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How to Start A Profitable eCommerce Business

Starting an online store is as difficult as starting a brick-and-mortar store. Right from choosing what to sell to how to sell, you have to take 1001 decisions. In this article, we are going to help you do primary homework for your new upcoming eCommerce store. Profitable eCommerce Business Choosing a product The first and foremost step toward building a successful online business is to decide what to sell. If you are having any hobby or you are passionate about a particular product, starting a business around it is a good idea. However, if you don’t have any such passions, you should look for what’s trending and what’s likely to survive for years. Also, while choosing the product, you should consider your financial resources and from...

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Use Videos to Sharpen your Marketing Strategy

Video blogging or simply videos are the latest marketing fad, and the reason behind it is very simple – customers engage with videos better than text and images. Put simply, a video will attract 10 times more traffic than a simple text. So of course you should use videos to promote and brand your store and products. Still want to know what you stand to gain through videos? Have a look below. Enhanced look When you embed videos on your website or online store, you are enhancing the look and feel of your website. Customers will experience a unique shopping experience, turning them into your regular customers. Informative Informative videos are great for imparting knowledge to your customers. Create videos of your products, highlighting...

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How to Protect Yourself Against Fraud with Amazon

As eCommerce businesses expand, so does eCommerce frauds. Every year, millions of dollars are lost due to cyber-attacks and identity thefts. Consequently, when eCommerce industry is expanding more than 20% every year, it becomes all the more important for eCommerce merchants to protect themselves and their customers against any type of fraud. Amazon, one of the most influencing eCommerce platforms, offers highly advanced fraud detection technology that helps you get rid of cyber frauds while keeping your business safe and sound. Designed with multiple layers of security, Amazon’s fraud detection technology offers sophisticated industrialized authentication procedures and guides to help eCommerce merchants protect themselves against number...

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How Order Management Works

Order management is a significant part of any business operation as it connects inventory and customers. It starts right from the moment a customer places an order and ends when the customer receives it. Many times, eCommerce merchants connects with the customers after few days to know how happy they are with their products. Although it seems easy, there are lot many intricacies involved in this process. Let’s have a look at the process in detail. Steps involved in order management When the order is placed, the merchant will pick the ordered items from the inventory and ship it to the customers Send email notifications to the customer, informing him/her about the shipment status Problems involved in the process The merchant may be...

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Why to Do Business with Amazon

Amazon Webstore is not only popular in the U.S.A. but it’s also gaining recognition as a powerful eCommerce platform throughout the world. With strong infrastructure and user-friendly features, Amazon is growing leaps and bounds. Have you ever wondered why eCommerce merchants love Amazon? Consider the following features: Infrastructure: Amazon offers highly reliable technological infrastructure that reassures customers and merchants alike for timely and accurate payments. The checkout process is secured with the latest firewalls and anti-hacking programs to protect your information. It employs risk management techniques to reduce your bad debt. Apart from payment, Amazon offers logistics and fulfillment support too to its sellers....

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4 Tips To Improve eCommerce Brand

When you are selling online, it’s quite important to create a strong brand. A brand that will stand out among thousands of products and services; a brand that differentiates itself from your competitors.  Brand strengthening can be done through social media comments, customer reviews, videos and content syndication.  Let’s discuss them further. 1. Social media commentsSocial networking platforms aren't just for socializing; they are great for connecting with the customers too. When you engage and discuss with customers, you are doing free advertising of your business as well as growing your brand online at the same time. Be proactive and post more than just one-line sentences about your products. Use social networking platforms...

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5 Factors To Consider While Hiring An eCommerce Developer

Hiring a Professional eCommerce Developer A lot has to be taken care of while developing an eCommerce site, and due to this very reason, eCommerce merchants usually prefer to hire a professional developer even when they have little bit of technical knowledge. Hiring a professional developer, however, doesn't guarantee that everything will be hunky-dory, especially when a relatively inexperienced developer is hired. If you wish to make the development process of the website simple and quick, you need to consider following five factors while hiring the developer. Experience: The first and the foremost factor to consider is developers’ experience. While discussing the idea of eCommerce sites, they usually tend to spout technical jargon....

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How to Measure ROI for Social Media Marketing

Measuring an accurate return on investment for each business operation is quite necessary as it gives businesses an idea about how successful their strategies are and how effective their processes are. Measuring an accurate ROI for social media marketing is complex and difficult, and due to this very reason many eCommerce sellers hesitate to initiate such a strategy. However, through the following metrics, you can measure the ROI of your social media marketing efforts up to a certain limit.     Referring domains or traffic sources When you are selling on eBay, Amazon or Etsy, you don't have access to the information about how the customer found the product they were looking for even though the marketplaces have that...

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Top 10 Features For eCommerce Websites

Although mobile websites and apps are gaining popularity, eCommerce websites are still in vogue. Focusing on an effective website would be definitely beneficial for any business in the long run. Following are the Top Ten eCommerce Features that any eCommerce website should have to reach and engage its target audience. 1.Branding: Have your logo and tag line in the front and center. The features and content of the website should revolve around the logo, making visitors aware of your brand and business. 2.Focus: Clutter free websites are always attractive and soothing on eyes. Update only relevant and helpful information and sections on the website. Too much of fluff is not very amusing or entertaining for visitors. 3.Attractive images:...

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Why Choose us for Amazon Webstore?

Amazon stands for genuineness and trust. (1) We want you to succeed. We earning more than 60% of our new business from referrals, we want you to succeed. That is our goal for you. We have been creating a reputation for outstanding web service (and results) in Kaushalam.Inc for almost 5 years of professional experience and they are highly qualified to tackle any kind of developments issue. (2) We promise… Based on your Requirement, audience, and budget, we promise to keep up with the growing trends, ever-changing technology, and make sophisticated recommendations for your online success. (3) We treat clients like partners. Part of the success is our process and quality. The other part is that we build partnerships with our clients. We...

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